In contrast to many of my 'bam and glam' affinities, I do have a healthy respect and admiration for designers who understand the basic needs we have for designs that use carefully considered materials to create simple and elegant forms. Gus Design Group fits that mold perfectly as evident in their strong line of modernist furniture and material choices. Mirroring the tenets and principles of high modernism their furniture is accessible and gentle and they seem to have avoided the pitfall of only copying modern forms rather than interpreting them.
As a team, they were generous, responsive, and invested in pushing their design philosophy to a broader audience. What I appreciate about them is that they are designers first, retailers second, and this is evident in the care they put into their work.
From their 2010 line:
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